Dodge is the first domestic, mass market brand in history to finish atop the Apeal and Initial Quality J.D. Power studies in the same year.
DODGE DELIVERS AWARD-WINNING PERFORMANCE TO CRANBROOK, BC
Dodge has been busy in the past year. The intrepid automobile manufacturer now owns the following distinctions:
- Dodge is the first-ever domestic brand to earn the J.D. Power Initial Quality Award in the US.
- Dodge has been selected by J.D. Power in the 2020 United States Driver APEAL Study as the highest-ranking overall domestic brand.
- Dodge is now enjoying a two-year brand winning streak in the J.D. Power United States Midsize Sports Car category.
DODGE TAKES POLE POSITION IN J.D. POWER STUDIES
Excellence isn't something that's simply innate it is earned. And Dodge has certainly earned its excellence in the eyes of both consumers and critics, with the latter absolutely lavishing the manufacturer with awards in 2020. Chief among those critics and governing bodies is J.D. Power, which honored Dodge with plaudits in their Initial Quality Award, Driver APEAL Study, and Midsize Sports Car categories.
Let's break down each in turn.
Dodge Inspires With Initial Quality
In 1986, J.D. Power launched their breakthrough, consumer-oriented Initial Quality Study. It would go on to measure major automotive brand performance across the first three months of consumer use in order to ascertain which manufacturers were the most consumer-friendly—and which could not pass muster.
Since that time, Dodge has performed admirably in the study, but 2020 marks a high-water point for the brand. J.D. Power has crowned the automaker #1 in the Initial Quality Study in the US—the only domestic brand to be so honored.
To get down into the details, Dodge boasts a manufacturer score in the study of 136 PP100. In this case, smaller numbers are better, and Ford (at 174 PP100), Mazda (at 184 PP100), and Honda (at 177 PP100) all fell well behind.
DODGE HAS SERIOUS 'APEAL' IN CRANBROOK
In 1995, J.D. Power initiated the Automotive Performance, Execution and Layout Study (APEAL) to gauge public interest and opinion in automotive brands based upon consumer advocacy and sales reports. It quickly became a popular shopping guide for North American consumers—and now, in 2020, Dodge has grabbed its spot as the highest-ranked mass-market brand in the United States in the study.
Dodge's score of 872 in the APEAL catapults it easily past the likes of BMW (869), Ford (853) and GMC (857), and makes it the first U.S. brand to nab the top spot in both the ‘Initial Quality' and ‘APEAL' studies.
DODGE'S CHALLENGER LANDS #1 RANKING
Dodge and its Challenger have gone back-to-back! The thrilling machine has been awarded the top spot in the J.D. Power Midsize Sports Car category for the second year in a row!
Available in nine trims (GT, SXT, R/T, Scat Pack 392, Scat Pack 392 Widebody, SRT Hellcat, SRT Hellcat Widebody, Hellcat Redeye, and Hellcat Redeye Widebody), the 2020 Challenger is packed with a 6.2L HEMI V8 engine that creates a pulse-pounding 797 HP and 707 lb.-ft. of torque. Its segment-exclusive all-wheel-drive functionality offers greater traction, and owners have a choice of a standard eight-speed automatic transmission or a driver-centric six-speed manual.(at 184 PP100), and Honda (at 177 PP100) all fell well behind.
RAM EARNS BIG HONORS
The 2020 Dodge Ram decided to get in on all the action, too. Here's a taste of the hardware this truck claimed the past year:
Best Light Duty Truck in the U.S.
2020 Ram 1500
Initial Quality Study
Tie for Third Place (U.S.)
Ram Brand
Driver APEAL
Second Place (U.S.)
Ram Brand
LOCAL INVENTORY ON SALE
Add a Ram to your driveway—the MotorTrend Truck of the Year for three straight years and a 2020 J.D. Power award-winner—for a starting price of only $28,888!
Visit Cranbrook Dodge today to learn more about this truck - including specs and financing information.
