Pickup trucks are an American staple, and there’s no denying that they’ve come a long way from your grandpa’s old rust bucket. With innovative features and modern designs constantly being introduced, we’ve reached an era in which pickup trucks can do more than just plow through mud. One of the most advanced pickup trucks set to release is the 2023 Ram 1500. Specifically, the active air dam has been making waves, and we’re here to tell you why. First and foremost, what is an active air dam? Simply put, it’s an adjustable panel at the bottom of a vehicle’s front end that regulates airflow and reduces drag. This technology isn’t entirely new. However, the 2023 Ram 1500 is the first pickup truck to feature it. The air dam works in conjunction with the grille shutters, which close when you hit higher speeds, transforming your pickup truck into an aerodynamic beast. The result? An impressive estimated fuel economy of 23mpg. So, not only will you be riding in style, but you’ll be doing so efficiently. There’s no doubt that the active air dam makes for impressive fuel efficiency. However, many pickup truck enthusiasts may raise concerns about how it affects off-road capabilities and overall functionality. Fear not! The air dam is designed to be taken off and put back on with ease, allowing for optimal clearance when tackling any off-road adventures. Additionally, the 2023 Ram 1500 comes with available air suspension, which lifts the vehicle to a higher ground clearance when needed. It’s clear that the active air dam in the 2023 Ram 1500 is a game-changer in the world of pickup trucks. Not only does it offer impressive fuel economy, but it’s also functional and durable. It’s the perfect feature for those who want their trucks to be both tech-savvy and versatile. Contact Cranbrook Dodge today and experience the thrill of the 2023 Ram 1500 for yourself.